Active cart management for sellers

A very useful feature for sellers could be the ability to look into each active cart content and optionally make a discount for certain items in the cart. If a discont is made by seller, the buyer will be notifed for the price reduction of the products in his cart.
This results in a double advantage for seller in knowing what in the store goes often in the carts (the most important thing, IMO), and encouraging completing an order with a discount.
For buyers the adavantage could be the ability to "suggest" to the seller a possible deal if a discount is made; this "silent interaction" is common in real life collectibles shops and second hand markets, when a potential buyer pull an object and look at it for a while with interest, but is not convinced of the price.
Thank you.

Comments

  • 23 Comments sorted by Votes Date Added
  • @karadoc i too raised this some time back, personally i would use it to see what they have in the cart and then try to work out why those carts don't go through to completion; but allowing interaction with the customer in terms of discounts or generally chatting I think would enhance the process.
  • Unscrupulous sellers could also bump up prices for items added to carts that were cheap vs the market price.
  • the prices can change external of the cart of course, but the parts in the cart are at the price when added, in this way the seller can't change the value of cart unless they remove and readd the parts under a different item, but this required the buyer to readd to the cart.

    also, if the latter above was happening, the system would see this happen and maybe if it happens too many times some sort of sanction could be applied.
  • Isn't that a privacy law violation? Tracking people that have not entered a commercial transaction with you?
  • Not sure, you can see who is bidding on your items in eBay is this the same kind of thing.
  • > @carlptaylor said:
    > Not sure, you can see who is bidding on your items in eBay is this the same kind of thing.

    I'm no expert but it doesn't sound the same to me. If you bid, you publicly communicate something and you know that you do. I would think a shop owner filming his clients to check what products they're looking at and having their ID would be a GDPR violation, especially if he'd keep the recordings.. but maybe someone with some legal background can shed some light on it..
  • Perhaps there is a happy medium, e.g., can display a list of items in active carts, but no view of which are in what cart or who's carts they are...? If price chgs are being discussed, then only the ability to REDUCE a price, not add - that isn't cool.
  • Hi all, thank you for your comments.
    In my opinion, the most important thing is the ability to look in the active carts to better understand what's going on in my shop.
    Second, could be nice the ability to reduce (not raise) prices, also like any other way to interact in a specific way about an order, I agree. This behaviour really simulates the second hand markets deals.
    The privacy subject I don't think is an issue... there's someone is going around my shop looking at my objects... it's my right knowing what is doing, I believe. Also I'm not using any personal info of this guy, neither I need to know his username before the order is placed.
  • I think this would fall under GDPR if we had not interacted with the customer previously., unsolicited communications etc.

    maybe an option in buyers profile to allow sellers to view their carts and communicate with them, protects the buyer and seller.
  • It would be a disaster to allow sellers to interact with open carts in any way whatsoever. It would be abused, no question.
  • I'm not sure we need an option to change anything in the carts, however it would be nice to see what is in active carts. Just today, I have received a message from a buyer asking why only a higher priced shipping option is being shown for them. I have had to guess for the reasoning as I cannot see what they have in their cart.
  • IMHO its not in the sellers interest to abuse an open cart, sales are the main aim; if a buyer notices a seller abusing the open cart function by increasing prices or removing stock etc, then they won't shop there again ..
  • It's necesseary to distinguish the two different features:
    1) The ability for seller to look into active carts. This only for statistic purposes, to organize better the shop and tune up the prices. The seller doesn't know who is the owner of the cart, it's completely anonymous, just a list of items not related to anyone... so, the privacy of who is violated? (BTW ... Amazon does deep analysis on our carts to understand which products needs to be discounted B-) ).
    2) The ability for seller to interact with the buyer in some controlled way. Of course, here could be polite letting the buyer activate this option with a preference. This could resolve any kind of doubt about cart management abuse (but honestly, when I'm buyer and someone offer me a discount I don't feel abused in any way! :-O )
  • 1) Is exactly what's open to abuse. It doesn't matter how unlikely, it's possible, and some sellers will seek to take advantage of it. A seller could, for instance, realise that the buyer is purchasing a lot of common pieces and increase their price by a few decimals (maybe even a few 100ths could bump the total cost of a cart up by a few quid, and given the prevalence of dodgy fees on BL, we know such sellers are out there). Alternatively, they could see someone buying a rare part, realise theirs is the only one available on BO and whack up the price. If the buyer is desperate, they will add it to the cart again. Either has the chance to taint the site as a whole and put the buyer off returning to BO in the future.

    2) Would definitely break GDPR in the UK/EU (where Brick Owl is constituted) unless the buyer 'opts in' to being contacted by sellers in this exact manner/circumstance.

    The only thing that I would support is if sellers were notified of the contents of an abandoned cart, perhaps after 2 weeks of inactivity or if the buyer clicks 'empty cart', so they can if they so choose consider the reasons why the cart may have been abandoned. No buyer info would be passed.

    Perhaps BO could invite buyers who abandon carts to complete a short survey, asking if shipping costs were too high, etc. But again, under GDPR, this would have to be an 'opt in' thing so very little chance enough would take part to justify the development cost.
  • Hoddie, I'm sorry but I really don't see the point.
    Here I'm proposing the ability to see only (and only) which things are prefereed in my shop and which never considered. Don't matter, in any way, for any reason, who is the buyer until he decide to not become a buyer placing an order (also, nevermind after, but I have to manage the order and I'm forced to handle those data). I think you are mixing two ideas: my need to know what is happening in my shop, with a generic classification of buyers behaviours on BrickOwl.

    The items more appreciated in my shop, is pure anonymous statisics, already used in other marketplaces that gives advanced analytics. Tracking the behaviours of the users, you're right, is for sure a surveillance feature. But I don't asked (neither needed) this, I just want to know, for example, the Ferris Wheel was putted in cart 100 times and never bought. Because knowing this, maybe some discount could lead to Ferris Wheel will be sold, making happy the seller and the buyer.

    Think when you go to supermarket, not only the seller but anyone can see the content of your cart. What's the problem? It's real thing in real world, and no-one sign a disclosure before entering WalMart, Toys'r Us or Carrefour to shop. The seller also records your movement with cameras, in every market and all of us continue to buy our favourites products in that markets. Moreover, we are in the back of the cart pushing it, so the cart could be related to a person also without a fidelity card. If this is acceptable, I really don't understand why is not accetable to tell me which SET IDs in my store are preferred by my store visitors.

    P.S. The already existing feature of the "most common search termes used in the store" in the dashboard of the sellers, it's the same principle.
  • I like idea of a simple question as to why the cart was cleared or abandoned and informing the seller of what was in the cart before being abandoned/cleared

    This shouldn't require any GDPR opt in/out as its a simple question, as long as the information passed to the seller is anonymised.

    on the note of GDPR, I am presuming those shops which have customers who they have not seen for 6 years and are resident in the UK/EU are no longer visible in their history, and the shop is in the EU/UK.
  • edited August 2018 Vote Up0Vote Down
    @karadoc - knowing that an item was placed in a cart 100 times but never bought is completely different to being able to view open carts, which was your original suggestion. That kind of aggregate statistic shouldn't be an issue, assuming BO is able and willing to code.
  • edited August 2018 Vote Up0Vote Down
    I would seriously want to shop elsewhere or even use pen and paper if I knew that what I'm adding and removing from my cart together with my ID was visible. Not that I have "anything to hide" but that is just basic privacy. Imagine a camera in your supermarket cart filming what you put into your cart, that is just creepy. It sounds like a huge GDPR violation to me and ownership does not have anything to do with this legally (if you would own all sites on the internet, that doesn't make it ok for you to do anything you want with people's personal data). And it would definitely encourage bait & switch practices.

    Abandoned carts or anonymised stats are OK. But I wonder, do you really expect a significant difference between the data of what is bought (which you already have) and the data of what buyers are putting into their cart? I don't think there's any reason why those data sets should have different biases (unless some part is triggering wild shipping rates maybe).
  • Some form of analytics giving information about the kind of items that are purchased in your store, based on orders received, is something we would be interested in. But I don't think this would be appropriate based on carts that haven't resulted in orders.

    There are many reasons why customers would abandon carts, especially more so with the Wishlist and Catalog Cart tools. We would recommend just making sure that you have a wide variety of well tested shipping methods and payment methods so there are no barriers stopping the customer from placing the order if they wish.
  • > @Hoddie said:
    > It would be a disaster to allow sellers to interact with open carts in any way whatsoever. It would be abused, no question.

    Completely agree. Along with all the other points about how this is never something that should be shared, ever.

    I get your point about buyer interaction. Brickowl could incorporate a built in online messaging system you could active when available so that potential buyers could contact you but this would require a good deal of coding. It would be an interesting concept for those buyers who wouldn't mind interaction while browsing as well as sellers. Not sure that enough people would be interested in it to make it viable but a live seller chat is a curious concept. It could prove useful to those who sell full time but probably not for most hobby/part-time sellers.
  • > @Lawrence said:
    > Some form of analytics giving information about the kind of items that are purchased in your store, based on orders received, is something we would be interested in. But I don't think this would be appropriate based on carts that haven't resulted in orders.
    >
    > There are many reasons why customers would abandon carts, especially more so with the Wishlist and Catalog Cart tools. We would recommend just making sure that you have a wide variety of well tested shipping methods and payment methods so there are no barriers stopping the customer from placing the order if they wish.

    Agree. For the purpose of stats such things would be very useful. That is why I have saved the contents of all of my orders for many years. I never really got round to analysing it thoroughly (seeing what colours sell best would be interesting too for example) but I have used it once designing my storage, to put the most commonly pulled bins at arm height and the ones used the least at the bottom. I wouldn't actually expect stats just right here on BO, but it would definitely be a cool addition if there were.
  • Hmm it sounds like the seller tools promised years ago on another site...
  • > @leopard37 said:
    > Hmm it sounds like the seller tools promised years ago on another site...

    Haha, I was thinking about it. I was even shocked when I read Lawrence wrote "Some form of analytics giving information about the kind of items that are purchased in your store, based on orders received, is something we would be interested in." - conditioned by more than a decade on a site where sellers are completely ignored, not taken seriously and on occasion lied to, I totally didn't see that kind of attitude coming :)
    If you feel like being offended, go and compare their part-out for sellers (inventory) screen and their part-out for buyers (wanted list) screen.. it's painful :P
    In the end BL is only breaking their own windows. A suggestion to add some stats does not seem immediately profitable, so nobody in their understaffed hobby room can be bothered to even read to the end of such a suggestion post, because they're still answering hundreds of helpdesk tickets behind. Meanwhile some $100,000 of fees a month just disappears into a Korean black hole, money for which you could hire an actual competent team of professionals that takes actual relevant action and provides actual communication (not unlike what Lawrence is doing just by himself). (This is not to bash the individual admins, which I think are cool people, but the company at large is crippled and disfunctional)

    Such things as stats and seller tools first of all help sellers and secondly enables them to provide a better experience to the buyers. Whenever there are some work hours left after doing the core stuff, it's really worth to develop.
This discussion has been closed.