When looking at the order page the name displayed seems to be the base name of the item and does not included the variant description. At least for stores that "differentiate between similar mold types" I would like to see the variant description added to the base name to create the name that is displayed.
For example this part:
LEGO Round Plate 2 x 2 with Axle Hole (Newer style with 'X' Axle Hole) (4032)
http://brickowl.com/catalog/lego-round-plate-2-x-2-with-axle-hole-newer-style-with-x-axle-hole-4032will show up in the order as: "Round Plate 2 x 2 with Axle Hole (4032)"
which does not give any indication as to which variant is ordered and the seller might send the following part:
LEGO Round Plate 2 x 2 with Axle Hole (Older Style with '+' Axle Hole) (4032)
http://brickowl.com/catalog/lego-round-plate-2-x-2-with-axle-hole-older-style-with-axle-hole-4032Which will probably have the exact same name when displayed on an order.
This makes it harder to make sure the correct variant is send since currently it requires opening the catalog page to see the variant description.
Gerrit
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