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Summer Sales vs Exchange Rates
Hi All,
We have been selling Lego online for 5 years now, first used BL but switched to BO 1,5 years ago...,
Both stats from BL and BO do show a slowdown in summer..., As everything in summer slows down we don't find this unexpected....,
True that your items and lots available (and the distribution between the two) is key in making sales. We try to have 50.000+ items (divided over 5.000 lots (so 1 in 10) for sale as to attact as many customers as possible... (1 stop shop), so this should provide a steady stream off orders.
This being said, we by now also see a very abrubt decline in sales (and quotations) the last couple off days/weeks....
As we do our "stock" keeping manually through the BO site, (select item/colour>change quantity> look at price and if applicable change that as well) we noticed the 1/2 and year saleprice (avg) are not in sync anymore with our sales prices.
We often add to our stock this seems to be the case more and more...
It appears there is a global market for Lego (and therefore BO), this implicates everyone has a different currency at their disposal. We strongly feel that this has (actually) a big impact on sales. (for example: we are a EURO based store, so for USD customers we should be "cheaper" now than a year ago... since the EURO is closing in on the USD.... alhough we get a fair amount off overseas orders the relation between EURO and USD orders doesn't seem to change that much.)
We assume the BO database is "held" in a certain currency (GBP?), and all the rest is (using XE.com?) "converted" to the other currencies..., this is off course fine for actual data/deals, but might have undesired effects in historical data. (avg. selling price)....,
(Since we entered an item 1 year ago at rate X, it now seems overpriced, depending what the leading currency is...)
Anyone any thoughts/suggestions about this?
Rgds
BWA
We have been selling Lego online for 5 years now, first used BL but switched to BO 1,5 years ago...,
Both stats from BL and BO do show a slowdown in summer..., As everything in summer slows down we don't find this unexpected....,
True that your items and lots available (and the distribution between the two) is key in making sales. We try to have 50.000+ items (divided over 5.000 lots (so 1 in 10) for sale as to attact as many customers as possible... (1 stop shop), so this should provide a steady stream off orders.
This being said, we by now also see a very abrubt decline in sales (and quotations) the last couple off days/weeks....
As we do our "stock" keeping manually through the BO site, (select item/colour>change quantity> look at price and if applicable change that as well) we noticed the 1/2 and year saleprice (avg) are not in sync anymore with our sales prices.
We often add to our stock this seems to be the case more and more...
It appears there is a global market for Lego (and therefore BO), this implicates everyone has a different currency at their disposal. We strongly feel that this has (actually) a big impact on sales. (for example: we are a EURO based store, so for USD customers we should be "cheaper" now than a year ago... since the EURO is closing in on the USD.... alhough we get a fair amount off overseas orders the relation between EURO and USD orders doesn't seem to change that much.)
We assume the BO database is "held" in a certain currency (GBP?), and all the rest is (using XE.com?) "converted" to the other currencies..., this is off course fine for actual data/deals, but might have undesired effects in historical data. (avg. selling price)....,
(Since we entered an item 1 year ago at rate X, it now seems overpriced, depending what the leading currency is...)
Anyone any thoughts/suggestions about this?
Rgds
BWA
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