Is this profitable?

I thought I would share this, and seek opinions?

Having completed my first year's REAL tax return, I have found that I am "making" a lot less than I thought - which in one way is good - less taxes - and more LEGO!

My real profit from gross receipts is approximately 12% does that sound reasonable?
PayPal fees and commission combined is approximately 6% so for every dollar in profit I am parting with ¢33

Not being the least expensive store here, I just wonder how those with rock bottom prices make anything?!?

Working it out per hour is fairly OK as I put in (again approx) 15-20 hours per week so it is strictly part-time.

Thoughts or opinions anyone?

Comments

  • 23 Comments sorted by Votes Date Added
  • Interesting point, I had a lot of discussion with my wife and father about some stores doing the 40-50% sales in BL and working out how they can afford it? Did a lot of research about Lego sourcing and there no way to find so cheap parts for reselling unless you got it for free or got them stolen then you can sell it cheap since you won't need to invest from theft or free Lego.

    Never did a sale here as I keep my prices on average and all the hard work I put in to be paid off.
  • edited March 2015 Vote Up0Vote Down
    I think it depends on what you're selling really. If you're happy to scour the car boot sales and newspaper ads for used Lego, and then clean, evaluate and sort it, I imagine you can keep your costs insanely low. I recently got a great deal on some of the early Harry Potter and Star Wars sets, I could probably turn over a 500% profit based on BO prices but I'm happy to have them in my personal collection.

    If all you want to deal with is new pieces I expect you need to get sets wholesale to get the best prices. A good relationship with a local non-chain toy store might be all you need, agreeing to buy their over-stock no questions asked for a suitable discount at the end of every season, etc.

    12% could be a great margin if you're doing enough volume. Large businesses work on much lower margins.

    Edit to add: I don't think price is necessarily the thing that most buyers concentrate on. Sure, some will and it's always a consideration, but the quantity and variety of parts available will be just as important for most - being able to buy all you need from 1-2 stores as opposed to twice that many can offer significant savings on postage costs. Long story short, I personally don't worry about not being the cheapest on every piece.
  • Some stores do what is called a "loss leader". A specific category, color, or condition part may be so low cost they lose money. But common parts that sell well for the store raises prices some on that part. People come and buy the items for a loss but then *hopefully* make it up with the higher cost items. My personal opinion is this doesn't work to well in this resell industry but to each his own, if it works for you go for it.

    As for entire stores that are on sale, could be to generate quick income for a huge lot they are looking to buy to make money on, could be to create awareness on their store, boost feedback for the store due to being new, etc. Could be a few things but this is of course not sustainable in the long run.

    My thoughts,
    Chris
  • 1. Many sellers that think buying at 50p and selling at £1returns 100% profit.
    2. Many sellers believe that they don't have to pay tax because they're just a 'hobby store'.
    3. Few sellers account for the elephant in the room - their time.

    Many sellers therefore, have never properly calculated net profit, so sell at unsustainable prices, simply because others are doing so, or because a price guide suggests a particular price.

    It's only when you 'do the math' as they say across the pond, that the penny drops and you have to decide whether to be more profitable or more popular.

    Naturally, we all strive in vain to be both :D
  • This depends a lot on the type of seller/store. I sold here for over a year where my only concern was to run break-even. Any profit went to buying more sets. Time was of no importance as it was more a hobby anyway. I did pay taxes and stuff (for those wondering) but the amounts were so low that it really didn't matter. During this period I did a lot of those crazy sales (even up to -70%). My reasoning at that time was just to get the invested money back, the fact that your stock is left with the parts nobody wants didn't occur to me till later on.

    Now we run as a business here and as brickcounter so elegantly stated points 1 and 3 are the key issue. Time equals money and because of the costs that need to be calculated correctly the profit is less than expected. As a business we don't do crazy sales, we rather dig the investment hole a little deeper to create more sales. This way at least the stock value of your shop doesn't drop.
  • Lots of interesting points - thank you!

    For me "it started as a hobby" then gradually became a cheap way to get LEGO - then to be honest the building/hobby side is starting to wane - but I thought this could be a good way to fill the gap after I lost my **real job**.

    In reality the hourly return (pay) is pretty good, guess I just thought I was making a lot more!

    … ain't that always the way!

    Fortunately the other half has decent job for now…

    ultimate goal is a self sustaining life style = little or no taxes on your labor :)
  • Running strictly a parts store is fine but if you want to make real money, branch out a little. I produce a blog (dagsbricks.com) and bring MOCs to conventions. By fate, this combination got me on the local news which led to 2 commissions for local buildings. I also produce instructions, occasionally sell the kits for them and am getting ready to release 2 LEGO related ebooks. Ebooks are a once an done endeavor, forever money, and updated versions from time to time as needed. Selling parts almost seems secondary but it does give me fodder for the MOCs.
  • I don't think the net profit percentage from the sale volume is really relevant. Rather, the important question is, what kind of hourly rate does it provide?

    I think it's a hobby for many of us, so it's no big deal if it pays much less than most regular professional jobs. Frankly, I find it relaxing to stop thinking for a few hours every day... :)

    It looks like we'll have to register as a business in 2015 though, as we'll exceed the Canadian maximum of on-the-side personal income. For a business, the paperwork required to keep track of every transaction looks dreadful. :((
  • Not being the least expensive store here, I just wonder how those with rock bottom prices make anything?!?
    I think it's a hobby for many of us, so it's no big deal if it pays much less than most regular professional jobs.
    Therein lies the problem for full-time parts sellers. Much of the competition probably isn't even achieving minimum wage, so it's counterproductive to compete on price if this is your only job. As @Stragus says, it's hourly rate which counts. Which inevitably brings us back to average lot value :)

  • edited March 2015 Vote Up0Vote Down
    Actually, the hourly rate is pretty good, at a 1:1 investment/profit ratio. Either you're a hobby seller and it doesn't really matter, or you'r professional, in which case you process large batches of all the same set at once, sell at a high average lot value, and end up with a pretty good pay.
    I have a side job as a teacher which I'm going to quit, it pays less per hour than my store.. On the other hand, you have to do all the savings for holidays, retirement etc yourself.
  • edited March 2015 Vote Up0Vote Down
    Well we "do" taxes this week (finalize with accountant) - that'll be the decider - in some ways I feel I shouldn't have attempted making money i.e. moving from hobby - even tho the per hour is pretty decent it's not enough to start being taxed to pay people like the lazy asses who live next door on benefits, I'd rather spend my time on untaxable earnings - growing food and hunting!
    G
  • I started reselling lego about six months ago. I was buying large bulk (20 to 50 pounds) off Craigslist. Building the sets, selling them, and running a small pick a brick operation out of my house. I was buying around $7 a pound and selling them from anywhere between $8 and $10. I think if you have the time and patience, you can make money on brickowl. Example: I recently sold 2 pounds worth of lego parts for over $30. That's way more margin than I was making on my own website and off of Craigslist Ads.
  • I thought I should update this - since I started it !!

    Having had to sort this mess out, after many grueling hours staring at spreadsheets, I have found where the profit is/went - in the stock room (unsold parts and figs).

    Next thing is to figure out how to moneytize it all…

    This past year has been my first "real" year, so this has been quite educational.
    The profit is sort of there only it's ABS and not $$ :-O

    Whilst my part count has remained fairly consistent - the value of the inventory has increased dramatically. So definately I feel better about the future...

    I would guess you pro-sellers would have a clue as to why/what/how ;)
  • @Graham
    Not a pro-seller, but I do keep some excell sheets to give myself an idea on what I'm doing, I've only done so since 2010 and I even skipped a year and half of data since then.

    If you're selling as a sidejob, with not a large inventory, then you need to take in consideration that the build up takes many years and yes, your 'remaining' value is in your store (it's actually your profit *if* so far you managed to balance your purchases against your sales).
    Thing is, without continously listing new stuff, the chances these 'remains' actually sell become slim, as the less you have, the less interesting your store will be... So basicly you build up year after year and your inventory grows, your 'returns' get re-invested (so you can't really 'cash in') and as long as you balance purchases and sales, your profit is the remaining ABS...

    But that's like money on the bank, it's there, but it doesn't render all that much, the difference is, that in the long run, if you keep the flow going, the return is better and one day, you can cash in... The whole point is to find out what kind of store you wanna be, I've learned years ago I cannot compete with those larger stores who purchase at really low prices and 'dump' (if I may say so) their LEGO to get faster returns, so I work towards a more specialised store, but it's a process that has been taken already many years and it will still take many years to reach the point I wanna reach, but I know my goals and know how to get there, and that is the start of all 'knowledge' on how one wants to run his/her store ;-)

    Have fun, Eric
  • edited March 2015 Vote Up0Vote Down
    I so far got the highest inventory total for UK in brickowl but it doesn't mean you get more orders which only happen if you are residing in Europe or N America. I know what you mean when you keep listing everyday to attract more orders which I cannot do that with my full time job, small place and unsold lego still in the attic at the moment. I need a bigger place for sorting station with lot of odd bins next to my store so I an set a time slot to unpack, put each lego category in the bins per day like 1 or 2 hours. Then collect the parts from the bins and upload it to the Internet everyday of each category which I got the idea from Bricksy in BL who upload daily of each category. Seem that way you get orders regardless what size the inventory is. I do not plan to go on full time as I will keep my full time job where my salary is enough for me to buy lego for my store.
  • I've had generally the same experience.

    I have a LOT of inventory and a substantial amount of storage infrastructure.

    My wife understands my "investment", but she also sees a return in my sanity and ability to "stay busy". She has asked, gently, "What will happen to all of this when/if you 'go'?"

    I tell her that it will be my Legocy. ;0)
  • Hahahaha, Legocy...... priceless! ;)
  • i have mailed newelementary and asked them to include it , noteworthys you are a genius
  • @polarbomber I think you should start a new thread for these. :-) I think I might have one for you.

    Having started from nothing in July13, not having a sale till Nov and braking the £100 in sales in Feb 14.
    I've invested 1K twice using 0% on a credit card, not the best way I know! Which I've paid back 1 and now working on the other! (I say invested, I got carried away buying bargains!!)

    Finally got around to adding up all my receipts and I'm making money, not much but I'm reinvesting in stock and better storage.

    My plan was to reach the stage where if I had a slow 2-3 months with work I could use the store to pay my everyday bills and keep the store stock level the same.

    My hourly rate is probably less that the Minimum UK wage, but I'm at stay at home dad of 2.
    If I went out to work I'd need a 15-20K job just to pay their childcare.

    Luckily my self employed work does pay better than the minimum.
  • Interesting thread :)

    I will be adding "LEGOcy" to my vocabulary :))

    (I also am a stay home dad - Wife has a good job - no way I could match her Salary in the "real"
    job market!)

    It would seem that there are break points, and that I am at the first one - last summer I attempted to break the 200k part count - in vain - I had at least 20k parts in sets waiting to part out - so I went at it adding between 2 and 4k parts per day. As I closed in on 190k - orders started mushrooming - many multi lot. I was working up to 6 hours pick, pack and post - and another 4 parting and sorting.
    Then I started making mistakes - not good - so I slowed it down.

    I believe I have to decide IF I want to make this a "proper job" - which will involve employing someone, and a lot more costs.

    It has turned out very worth while analyzing the data - basically pulled downloads of BrickOwl back ups as .csv, also PayPal history and bank data.
    It was much easier than I imagined.

    I have also found that having a reasonable MOV has little effect on gross sales - I currently have no MOV or ALV. Altho having no MOV results in some ridiculous orders - I think the single 10¢ part about tops it.

    The bottom line is "hobby" or "business" - I think it is difficult to be both, plus I have too many hobbies at the moment. Guns, cars and LEGO - an odd mix but there ya go (not to mention (co)raising 3 pre-teens 2 of which are home un-schoolers :)

    G


  • i have mailed newelementary and asked them to include it , noteworthys you are a genius
    Thanks! The typical response from my wife is a grimace. BUT, this may be her reaction to 1) her huge responsibility to continue and BUILD on what I have started, 2) her fear of the recent growth rate of LEGO inventory and how big the eventual "issue" will be for her to deal with, or 3) the actual pain that she claims to experience from my attempts at humor. Actually, I am very serious.


  • Since I keep my ledger in the black and have a large life insurance policy, I have a feeling that my wife will close my stores and just let the kids have at my inventory. Win-win-win? Maybe if the kids are old enough they can take over the store.
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