what to abbreviate brick owl to ?

polarbomber

lego shop at home gets shortened to s@h
bricklink gets shortened to bl
brick owl gets shortened to .. bo nope too smelly , bowl sounds like bowel , bwl too close to bl
what can we abbreviate brick owl to ??

walstib

I gave this some thought yesterday, best I came up with was "the Owl"

I was shopp'n on the Owl yesterday when ...

Or just Owl, it's only one more character than BO.

polarbomber

i thought of something like hoot , but it soon turned into hooters

Aladine

I love the owl
"I was shopp'n on the Owl yesterday when ..." sounds good