I imagine several folks received the email linking to "LEGO Brick Take Back", this is in addition to the donation program.
They are offering (up to) $6/lb in gift cards or $3.60/lb digital cash. There is no mention of why or where the bricks are going, other than the statement "Our goal is to keep as many bricks in play as possible".
The donation site clearly states where they are going, the "buy back" does not.
Whats up with this? Are TLG about to sell used parts?
Curious!
https://legobricktakeback.com
Comments
So I have to assume this is not for charity. Therefore reselling in some way?
I'm presuming it's either for research or to appear more "green" because they are now first party to "recycling" the bricks. Another theory I have is they want to steal the used brick BULK market from ebay and other sites. Since they bought BL, this makes alot of sense to me, but I'd imagine they are still in the research stage of this.
They seemed like they did not approve (morally) of the BL sellers that specialize in parting out NEW sets, en masse. I agree personally .02
They wanted to encourage sellers on resale sites like this one and BL to stick to used lego, due to environmental concerns (or perhaps just their image around the subject). I told them that exclusive new parts sellers can charge less for run of the mill parts than I do, and you have to be a certain type of person s=to slog through piles of used parts. It requires alot of brain power and time. Also I think, for me at least, its a labor of love because I just like vintage parts. Ai was mentioned every time I brought this subject up, so they are clearly working on something above and beyond the single brick recognizers we currently have.
It was a long interesting conversation.
So times are changing! I've not come across anyone throwing LEGO out, mostly its "large containers in the attic/basement" that eventually end up on eBay by the lb/kg
I moved over to new only many years ago due to time constraints. Up until recently it was challenging due to hitting the purchase limits on S@H, Amazon 3 per 10 days, Walmart max 2 per order.
Amazon changed to no apparent limit earlier this year, but with sales being so slow, not much use to me at the moment. No longer parting out or aquiring sets, I have a storage place filled already
Maybe its time to retire!
@Graham yes, I'm guilty of selling many excess lbs on ebay. I used to buy and sold sealed sets years ago, but found the limits frustrating. Also space issues. Sales are def not what they used to be, but I'm in for the long haul. At least until Ai puts us all out of business
I would guess the biggest challenge collectors and AFOLs, more parent who buy kids a few sets, then the kids grow out of them and they end up in the loft for 20 years.
@Brick.Galaxy yeah, I've always focused on used and you do have to be a bit nutty to sit there. I try to do niche stuff (like vintage, instructions and duplo) to stand out
Perhaps grandfathering in existing uploaded parts would be the solution. I'd imagine a lot of stores would just give up if they couldn't adjust.