TLG buying used LEGO bricks

I imagine several folks received the email linking to "LEGO Brick Take Back", this is in addition to the donation program.

They are offering (up to) $6/lb in gift cards or $3.60/lb digital cash. There is no mention of why or where the bricks are going, other than the statement "Our goal is to keep as many bricks in play as possible".

The donation site clearly states where they are going, the "buy back" does not.

Whats up with this? Are TLG about to sell used parts?

Curious!

https://legobricktakeback.com

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