White label store?

Graham

I don't get it.

Could someone clue me in ?
What is the purpose/reason?
What are the benefits?

I have the domain name for my store, it's just redirected to my store here (or at least was)

Thanks

CodeSoka

It is so you can have your own website not with the BO logo or .brickowl.com part in your address. here is an example: https://stellarbricks.com/

Graham

Thanks @Tappbrick

Not sure I see the benefit?

CodeSoka

Me neither. That's why I haven't paid the money to do it.