Out of respect to the company on which we all depend - The LEGO Group - as mentioned in their Terms of Service (Fair Play on their website).
may I politely request that folks stop making LEGO a plural?
BTW… Every time I speak with a new sales person on the phone - I make sure to mention Brick Owl - it doesn't hurt to let them know there is a "cleaner" sales venue…
It's just a matter of respect, really, not a big deal I guess...
Comments
Thor
When listing LEGO or in some way, shape, or form representing the company and or its product, I would agree with you. BUT normal people having a chat in a forum or sending an email discussing LEGO are free to speak of it anyway they like IMO.
And technically shouldn't it be LEGO® and not LEGO if you are infact going straight off of their fair play page?
Just my opinion,
PP
http://aboutus.lego.com/en-us/legal-notice/fair-play
When speaking in a formal context, follow her advice. Elsewhen, it's a matter of personal preference. I've been calling these things Legos for more than forty years- "LEGO brand building elements" just doesn't flow for me.
[I]> may I politely request that folks stop making LEGO a plural?[/I]
I'd like to see people stop trying to use it as a mass noun, personally.
Edit- no italics? Your better fora have a standard option for italic text. Just sayin'.
Under this encounter with them, it was specifically mentioned to me to use "LEGO" in all caps and no apostrophe symbols or plural.
Chris
erm… I did say "politely" and also "out of respect" after all there is but one company that makes all this possible. I realize this comes up periodically and also realise that some have pluralized LEGO for "a long time"...
I also had a little legal contact with TLG - they throw out a cease and desist IF you register a domain name that begins with LEGO, which I did, and which I handed over to them…
With regard to a "mass noun" that's something else .. as in "built with LEGO"? I'll have to ask next time I have a chance.
To those that use the plural - what about Technic parts do they get called Lego's too? Or would they be Technic's?
and lastly I had a real battle with "a Lady" who sold me 8kg of LEGO on eBay which turned out to be half MeggaBlocks - she actually left me feedback stating that "I didn't know what LEGO is"!! Because she insisted that it was ALL LEGO. I ended up £10 out of pocket on return postage.
/rant
You're stuck on BL Tim, it's <, not [ ;-)
To call that "non-standard" would be using a polite euphemism.
At least emoticons work as expected. So far, at least.