How to add description of item to display in catalog

I noticed that when items for sale are listed, that in the name column some of the items have descriptions in black under the blue hyperlinked name, while others don't (see screenshot below). At first I thought the the description came from the Public Note field, but I have items with text in the Public Note field and it doesn't show up the the listing. Where do I enter text so it that will be displayed in under the item name?

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